What data we hold and how we collect it
Scottish Ballet collects data through two main channels; we have Data Sharing Agreements with some of the venues we tour to meaning they may send us data about our ticket buyers. If you sign up to our website or pay for a service through our website then we will collect the data necessary to complete the transaction. This data can include but is not limited to; name, postal address, email address, phone number, payment details and on occasion special category data such as medical information. All information collected through our website is done so by the data subject filling in an online form. To update what data we hold about you click here to log into your account, you can also update your direct marketing preferences there.
Medical data is collected when a participant signs up for our dance classes. It is necessary that we are aware of emergency contact details and any health requirements so that our teachers can make your experience as safe as possible. This data is kept on record in accordance with our retention schedule. We will always ask for this data at the start of each term, even if you have been a student with us before. This ensures we have the most accurate and up to date information possible, this is done in the interest of your health and safety.
Other kinds of data we may gather includes still or moving images of participants. We also use Google Analytics Tools and cookies on our website to track anonymised user data, including browser, country of user and device type our site was accessed from. We may from time to time use this data we have collected to conduct research into our audiences. Some third parties we use to aid us in this research may reach out to the venues we tour to in order to get a better understanding of our audiences. This data will be anonymised however it does not prevent you from exercising your data rights and if you have asked the theater to not process your data in this way then it will not be a part of our research.
How we process and handle the personal data we hold
The main way in which we will process the data we hold is to use it to keep in touch with you. This may be under the legal basis of consent when it relates to direct marketing communications or it may be under legitimate interest when we are contacting you about a purchase made for an item or service. Whilst these are the main ways in which we will process and access the personal data we hold they are not the only ways. We use the contents of our database to conduct analysis that allow us to track trends in our audiences, this kind of analysis is all done using anonymised data. In order that our fundraising is appropriate, respectful, efficient and effective, we tailor our approaches to different people in different ways. We use information you have given us to help us decide how best to do this. For a small number of people, and where we believe there is a legitimate interest, we may undertake additional research using publicly available information in order to create a profile of your philanthropic interests, employment history, wealth/assets, and capacity to give. This information is collected from public registers (Companies House, the Charity Commission and OSCR), biographical records like Who’s Who, published news articles (including ‘Rich Lists’), and official company and charity websites; we may use specialist researchers to undertake these activities on our behalf. This provides Scottish Ballet with a better understanding of our current and prospective supporters, and allows us to ensure that proactive requests for gifts are directed to only those whom we believe may be able and willing to give. You are welcome to opt out of this or any other data processing by using the contact details below. All data held by Scottish Ballet is done securely and access has been restricted to only those who require it. In those cases where data is passed on to third parties, e.g. a researcher, we ensure all third parties uphold the same standards of data protection that we do. We use the following third parties to process data on occasion;
- For fulfillment of contract: services such as our ticketing system Tessitura and our email service Wordfly
- Independent Researcher
- Legitimate business interest: we use Dog Digital for our digital marketing campaigns and we may share information on those who have already bought tickets to a show to prevent you from seeing adverts that are no longer relevant, third party data services such as Experian, who help us to ensure your data is as up to date as possible
Under GDPR it is important to know your rights as a data subject. For more information please see here. If you wish to act upon any of your rights as a data subject under GDPR then please get in touch using the contact details below and we will be able to help you and provide you with the required information. We aim to train all of our staff on the GDPR laws to make sure you data is as safe and secure as possible.
Any requests should be directed to The Marketing and Communications Department, Scottish Ballet, Tramway, 25 Albert Drive, Glasgow, G41 2PE.
Please contact us at the above or by emailing firstname.lastname@example.org if you wish to have your personal information removed from a particular mailing list or database at any time. We will also provide you, where appropriate, with an opportunity to unsubscribe in any emails which we send to you.