‘It was an absolute joy for Loganair to work with the team at the Scottish Ballet. It went right to the heart of what we want to do and represent, providing an innovative and enriching experience to our loyal customers in the Western Isles, Orkney and Shetland. We know from all the feedback we’ve had that it was enjoyed more than anyone could have anticipated and we are proud to have played our part in that.’Kay Ryan, Commercial Director, Loganair
Scottish Ballet’s ambitious 2018 tour to the Highlands and Islands was logistically challenging.
We were delighted when Loganair, Scotland’s airline, stepped in to offer support to us, Scotland’s dance company. In return for charter flights for our touring company, Loganair staff enjoyed performances in Shetland, Orkney, Oban and Lewis as well as branding across all tour materials.
Ticket competitions promoted through both organisations’ social media extended the reach of the partnership to benefit the public as well as the brand.
‘It’s not often we get such wonderful opportunities in rural areas and I’m so glad that I didn’t miss it.’Highland Fling audience member, Shetland