Partners of Scottish Ballet share a passion for the work we produce. With In Company, we hope to encourage conversation, collaboration and connections between our sponsors.
Our first In Company event of 2018 focused on ‘the importance of being social’. Hosted by Caroline Roxburgh, our speakers were Richard Rutnagur, Director at KPMG, and Tony Currie, Scottish Ballet’s Content & Digital Executive.
Richard told the story of KPMG’s support of Scottish Ballet. As well as client hospitality and supporting the arts, a key aspect of the partnership was the involvement of Cuthbertson Primary School. It is situated across the road from Scottish Ballet, but their world is a million miles away. With the help of Arts and Business Scotland Culture and Business Funding and KPMG, 30 pupils were offered the chance to take part in a dance workshop, have a tour of Scottish Ballet, and attend a performance of The Nutcracker. The children were given a memorable experience, with the hope of a lasting impact.
KPMG also chose to widen the impact of their support in sponsoring Haud Close Tae Me, one of the films included in Scottish Ballet’s inaugural Digital Season. It was important for the organisation to support a creative initiative, and the film has attracted attention worldwide.
KPMG’s association with Scottish Ballet shows there is more to sponsorship than just financial support. The impact of the partnership and social interaction achieved is far richer and rewarding.